Next month I will be giving two talks at St. Thomas University in Minneapolis. I’ll be focussing on how environmental communication needs to help build a culture of sustainability (or whatever you prefer to call an ecologically and socially just future) while it tries to address immediate issues. Here are the summaries.
April 25: The Role of Communication in Transitioning to a Culture that Supports Sustainability
Achieving sustainability will require more than just clean energy sources, protecting the oceans, eliminating poverty and the rest of the 17 UN Sustainable Development Goals. To support all of these, we need a transition to a culture of sustainability. That means our beliefs, values, aesthetics, worldviews, and institutions – in sum, our culture, must change. For that to happen, communication about ourselves and our place in the world must necessarily evolve. We need a new story about who we are as a species.
April 26: Talking Like a Mountain: Climate, Nature and the Futures We Represent
In the short to medium term, environmental communicators urgently need to find more effective ways to convince people and organizations to act to protect the Earth and its inhabitants. That communication must also cultivate the kinds of values and perceptions of the world that will support long-term ecological and social sustainability. That’s “talking like a mountain.”
What should environmental and sustainability communication focus on?
Should it emphasize the science of environmental issues or the risk of what could be lost? Should it focus on the responsibility people have to do something? Should it stress the future we want and the implications for nature? These are complex questions that we should be asking before we start talking about what frames, language, and images to use in our communications. Continue reading
Bruno Takahashi, Carol Terracina-Hartman, Katie Amann, and Mark S. Meisner “Headlining Energy Issues: A Content Analysis of Ethanol Headlines in the U.S. Elite Press,” presented at the Association for Education in Journalism and Mass Communication (AEJMC) 2014 Conference, Montréal, Québec, August 8, 2014. Continue reading
The Syracuse, NY gas station that got wrapped.
Here is a video about environmental art and its role in questioning and shifting culture and values. It features Jennifer Marsh’s 2007-2009 Gas Station Project in Syracuse to wrap an abandoned gas station in my neighborhood with panels of various fabrics. In addition to an interview with Jennifer, you can watch me and my student Caroline Massa talk about the project and environmental art in general.