Mark Meisner “Media Narratives of Global Warming,” in Climate Change Communication: Proceedings of an International Conference, eds. Daniel Scott, Brenda Jones, et al., pp.B234-B243, Waterloo: University of Waterloo, 2000.
The mass media are a key channel in the discourse of global warming. How they present the issue and proposed responses to it will influence how the public and decision-makers perceive and respond to it. A qualitative analysis of recent (1999-2000) media representations of global warming suggests that global warming is now largely accepted in the media. However it is being framed very restrictively. Mass mediated constructions of global warming offer up a limited selection of problem definitions, reasons for acting, and ways of addressing global warming.
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