Visual Environmental Communication book

Visual Environmental CommunicationRoutledge has a new book out now on Visual Environmental Communication, edited by Anders Hansen and David Machin. The book contains a number of papers that were part of a special issue of Environmental Communication. My paper with Bruno Takahashi, “The Nature of Time: How the Covers of the World’s Most Widely-Read Weekly News Magazine Visualize Environmental Affairs” is included in the book.

It’s a great collection of papers, certainly suitable for a course. And in case you are wondering, I get no money from the book sales. I signed the paper over to Routledge and that’s that. Continue reading

Consciousness Raising

Achieving_Sustainability_CoverMark S. Meisner “Consciousness Raising,” in Achieving Sustainability: Visions, Principles, and Practices, Vol. 1, Ed. Debra Rowe, pp.155-158. Detroit: Macmillan Reference USA, 2014.

“As a strategy for social change, consciousness raising can be defined as a form of communication or any activity aimed at increasing people’s awareness of specific conditions and/or ways to address them. In the sustainability context, this means raising awareness about social and environmental issues and problems, as well as about sustainable alternatives. For example, consciousness raising can mean educating people about the risks of biocides and the industrial food system as well as promoting local organic agriculture as an alternative. Either way, the purpose is to get the broader public interested in the cause and then engaged in doing something about it. Consciousness raising is thus a crucial first step in solving social problems….”

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The Nature of Time: How the Covers of the World’s Most Widely-Read Weekly News Magazine Visualize Environmental Affairs

Time-1970-02-02Mark S. Meisner & Bruno Takahashi “The Nature of Time: How the Covers of the World’s Most Widely-Read Weekly News Magazine Visualize Environmental Affairs,” Environmental Communication: A Journal of Nature and Culture, Vol.7 No.2, pp. 255-276, 2013.


Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world’s most influential news weeklies. A data set that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.

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Documentary Exploits

This year’s Oscar winner, The Cove, is part of Flipper-trainer Ric O’Barry’s effort to expose the underbelly of animal stardom. Continue reading

Travelogues with Conviction

There is more than one way to reach paradise. Continue reading

Blinded by EcoPorn

Pretty nature pictures stimulate desire, but misrepresent reality. Continue reading

Key Words of Conservation and Environmental Discourse

Mark Meisner “Key Words of Conservation and Environmental Discourse,” Wild Earth Vol.3, No.4, pp.75-81, Winter 1994. Continue reading